An internal link is a link from one page to another within the same website, while an external link is a link from an external website. Do not confuse the PageRank algorithm with an old metric of the same name that was used by Google to display the rank of…

When a group of websites link to each other, usually using automated programs, in the hopes of artificially increasing search rankings. A box that appears at the top of, or on the right rail (desktop only), of Page 1 of Google’s search results for relevant queries. This panel contains facts…

So in addition to using that term a handful of times on my page (more on that next), I also added a few related keywords to the page. That way, you can focus 100% on content… without having to worry about keywords, H2 tags, alt text and other on-page SEO…